The recent disclosure of data snooping by Verizon and now several Internet Companies from articles published by the Guardian in the United Kingdom show that there is probably someone or some entity that is leaking highly classified information about the inner workings of the NSA. What is odd is the timing of the three releases; think about it, the releases are happening right at the start of talks with the Chinese about cyber security. Obama is now in a defensive posture going into these high level meetings and has been put in a difficult position. So one has to wonder about the timing, could these disclosures have been leaked by the Chinese government to soften the approach taken by the US? As they say in security circles, true coincidences are rare.
Search the web for Search Engine Optimization (SEO) and you will find a plethora of web sites and people ready to sell you advice. Visit the many blogs and user groups and you find references to snake oil salesman and superman, there seems to be no end to the promises made and broken by some so called experts and web sites. Getting your web site to the first page of a search is an accomplishment worthy of praise. There are many things you can do on your own to improve your chances and I am by no means an SEO expert. My intent here is to relay my own experiences in getting SEO working on my web site. SEO is at best a black art and a project that is never finished.
Now that we have Google and Bing crawling all over our site, we need to make sure they behave the way we want, in other words making sure we are SEO compliant. Now we get to see how well (or how poor if you’re a half glass full kind of person) our site will play in the big bad web. This requires some validation against known successful sites and for this we turn to a site called ‘SEOSiteCheckup’. Entering or web site URL rewards us with a grade and the details to back it up. Now I am normally an ‘A’ student so getting a ‘C’ my first time was a bit of a shocker. I thought I had covered all of the bases but that’s where I was surprised, I had missed several key areas and had several incomplete tasks. Time to smash some bugs.