Category Archive Guerilla Marketing

ByCharles Bunn

Yelp That Hurts

As a small company with limited advertising resources, I try to leverage everything I can to make myself visible on the Internet. One of the most important tools a small business can use besides Blogging is getting positive reviews from major sites. One of the bigger sites with a large influence is Yelp.com. If you are new to a town or just visiting Yelp is a great way to find out if that service you are planning to use is well thought of. Well the Web being what it is, people soon realized the importance of reviews on Yelp, and before long people were gaming the system. So Yelp fought back and came up with algorithms to fight fraudulent reviews, the arms race has begun.

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ByCharles Bunn

My Experience with SEO – Chasing Bugs

Search the web for Search Engine Optimization (SEO) and you will find a plethora of web sites and people ready to sell you advice. Visit the many blogs and user groups and you find references to snake oil salesman and superman, there seems to be no end to the promises made and broken by some so called experts and web sites. Getting your web site to the first page of a search is an accomplishment worthy of praise. There are many things you can do on your own to improve your chances and I am by no means an SEO expert. My intent here is to relay my own experiences in getting SEO working on my web site. SEO is at best a black art and a project that is never finished.

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ByCharles Bunn

My Experience with SEO – Squashing Bugs

Now that we have Google and Bing crawling all over our site, we need to make sure they behave the way we want, in other words making sure we are SEO compliant. Now we get to see how well (or how poor if you’re a half glass full kind of person) our site will play in the big bad web. This requires some validation against known successful sites and for this we turn to a site called ‘SEOSiteCheckup’. Entering or web site URL rewards us with a grade and the details to back it up. Now I am normally an ‘A’ student so getting a ‘C’ my first time was a bit of a shocker. I thought I had covered all of the bases but that’s where I was surprised, I had missed several key areas and had several incomplete tasks. Time to smash some bugs.

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